Services MarketingRecent years, employee empowerment becomes one of the most popular strategies used in marketing services. People?s ability to communicate and their commitment and contribution to achieving a common goal are necessary for the existence of a healthy climate and friendly atmosphere within organizations. Some researchers (Lovelock, Wirtz, 2004 emphasize that employment is the most important strategy for service excellence and improvement of organizational performance. In general employee empowerment can be defined as a process of enhancing feelings of self-efficacy among organizational members through the identification of
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conditions as impotence home, and through their removal by both formal organizational practices and informal techniques to prove the effectiveness of information (Ugboro, 2006. 237. Factors favoring an employment strategy employee has a strong desire of organizations to gain competitive advantage and become more flexible. Considering the example of Pepsi-Cola Company, it is possible to say that economic empowerment of employees based on the assumption of rational behavior in the choice of alternatives to maximize known targets can be contrasted with models based not so much on the maximization objectives, but in the short term the main strategy is that expediencyThe a choice is made to avoid conflicts and constraints limiting. During the 1990s, PepsiCo implemented ?SharePower to empower employees through an innovative strategy. PepsiCo to create SharePower reason was that everyone felt the ownership of the executives felt (Denton, 1993. system of worker participation was based on employee involvement in decision making. Whereas the organization was concerned with employees play a role in identifying and solving problems on customer service, the system was geared more towards real empowerment, giving workers a voice throughout the company?s commitment and power decisionsEmployee used more and more ?is another strategy that encourages employee empowerment. This involves things such as using time constructively, attention to detail, making that extra effort to accept change, cooperation with others, self-development, confidence in compliance, the pride in the capabilities, improved research and faithful support. Improved results will not be achieved if workers can also experience a sense of excitement about their work that results from the motivation to perform well. In other words, the need to keep workers happy can now force the employers to release their iron grip (The real meaning of empowerment, 2000. This example shows that the participatory and inclusive style of management and managerial behavior is likely to help empower employees showing an attitude of respect and confidence encouraging personal self-development by creating a work environment where staff can work cooperatively together. A participatory approach to management and management can also help create a greater employee engagement. In essence, by allowing employees this way, is to combine the advantages of cooperation and work of team (Lovelock Wirtz, 2004Training strategies is another factor that encourages employee empowerment. In this case, training is a key element of organizational performance improvement because it increases the level of the individual and organizational competence. It helps bridge the gap between what should ?
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