Editor's note: Alex Cornell is co-founder and creative director at Firespotter Labs, makers of ?berConference, NoshList, Nosh, and Jotly. Firespotter is backed by Andressen Horowitz and Google Ventures. Follow him on his website and on Twitter. I've always found it interesting when the non-creatives in a company estimate how long it will take the creative team to accomplish something. What's often baked into their scheduling assumption is that the creatives will deliver results at a predictable and regular rate. They expect that 10 hours of creative work will produce 10 hours worth of pretty pictures; as predictable as a banker crunching numbers.Source: http://feedproxy.google.com/~r/Techcrunch/~3/4GaBTLGYGMk/
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