Advertising is that dynamic where you need to pull some different and innovative ideas to make it effective. Especially for small business it?s an essential element to discover great advertising ideas to make your business unique and commanding. Not like big business where word of mouth also works, but when you are starting a new venture, their, you should not rely on word of mouth as it?s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
The following is the collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet ? advertising ideas for your small business to effectively reach your target market and attract new customers.
Tried and True Small Business Advertising Ideas
1. The Yellow Pages
If you think that yellow page is outdated, they you are wrong. There?s still a lot of people who use the yellow pages to find the businesses they?re looking for ? and they won?t find you if your small business isn?t listed there. Get the biggest yellow page ad you can afford; the more visibility the better.
2. Newspaper advertising
Newspaper is the thing that inserts into everybody?s house. Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses ? all powerful small business advertising opportunities. Don?t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
?3. Direct mail
Direct mail, one of my favorite that I have discussed so many times is one of the powerful tools of advertising. Direct mail can be very effective small business advertising ? and is much more favorably received than other direct marketing media, such as email or telemarketing. And even if you don?t have a mailing list, you can still geographically target your mail.
4. Magazine advertising
This idea can be very effective, if only, you choose a magazine that shoots your business and products. This advertising idea can be a very effective way of reaching a target market.
5. Local website advertising
It?s very known that nowadays most people are spending more time online that ever before. Flaunt your business through these websites where people used to spend hours. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
6. Trade show participation
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. See trade show marketing for how to make the most of your trade show experience.
Source: http://thomsondata.com/blog/advertising-6-brainstorming-tips/
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